Taco Bell is expanding its presence in the beverage market with the nationwide launch of Refrescas, a new premium drink lineup, and the expansion of its Live Más Café concept in California and Texas.
Live Más Café
The chain is planning to open a total of 30 new Live Más Cafés across Southern California and Texas by fall 2025. Taco Bell did not provide details of specific locations, but identified Irvine, San Diego and Los Angeles County as sites for Live Más Cafés in California, along with Houston and Dallas for sites in Texas.
These cafes, located within existing Taco Bell restaurants, will feature “Bellristas” handcrafting over 30 signature beverages, including Refrescas, Churro Chillers and Dirty Baja Blast sodas.
Taco Bell opened its first-ever Live Más café in San Diego County last year, in partnership with Diversified Restaurant Group, one of Taco Bell’s largest franchisees.
Diversified Restaurant Group will also partner with Taco Bell for some of the upcoming café openings.
Starbucks is making its ‘secret menu’ somewhat official
Refrescas
The new Refrescas collection includes six drinks: three Agua Refrescas, two Rockstar Energy Refrescas and a frozen Refresca Freeze.
Here’s a look at the new drinks.
- Agua Refrescas are a “twist on the beloved Mexican beverage,” according to a press release, featuring green tea and freeze-dried fruit pieces. The drinks, with 52 milligrams of caffeine per beverage, are available in Strawberry Passionfruit, Dragonfruit Berry and Mango Peach flavors.
- Rockstar Energy Refrescas offer a higher caffeine content, at 200 millgrams per drink, and are available in Pineapple Lime and Tropical Punch flavors.
- Refresca Freeze, available in both 16-ounce and 20-ounce servings, is a Strawberry Lime-flavored frozen beverage made with freeze-dried fruit pieces.
The collection is now available at Taco Bell locations nationwide. Prices for the new beverages range from $3.79 to $4.49, depending on the drink and size.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
