Your move, Wawa.
Sheetz, the Pennsylvania-based convenience store chain, has announced plans to slice up its customers’ made-to-order sandwiches with a chainsaw at a location just outside of Pittsburgh on Friday.
The reason for this particular marketing stunt? It’s not entirely clear, other than it’s “the kind of high energy fun our customers will love,” according to Ryan Sheetz, the company’s executive vice president of marketing and supply chain.
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“As a company, we are obsessed with staying ahead of the competition in the sandwich game. Naturally, chainsaws felt like the ultimate power move,” Sheetz was quoted as saying in a press release.
The promotion, launched in collaboration with the beverage brand Liquid Death, will run for one day only at a Sheetz in Seven Fields. Customers wishing to take part in the “experience” will need to visit this Sheetz location between 2 and 5 p.m., and purchase both a made-to-order sandwich and a 19.2-ounce Liquid Death beverage.
A spokesperson for Sheetz tells Nexstar that customers will then be instructed to fill out a waiver and take their uncut sandwiches to a cordoned-off area of the parking lot, where they can hand it over to social-media personality Jenna Ceriani — also known as “Chainsaw Jenna” — to be sliced and returned.
The entire process is “food safe,” according to the spokesperson, and the chainsaw itself will be lubricated with vegetable oil.
“Their sandwich will be returned to them once sliced, ready to murder their hunger,” he said.
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The spokesperson also assured Nexstar that customers will indeed “be able to enjoy” their sandwiches post-chainsaw, despite Liquid Death publishing a video suggesting that at least some of the sandwich might be annihilated during the process. It should be noted, however, that “Chainsaw Jenna” appears to wield her chosen tool with precision when carving logs and stumps into artful sculptures, according to her Instagram page.
More information on the event can be found at the official Sheetz and Liquid Death websites.
