Fans of Chili’s now have the option to wear the Texas-founded restaurant chain on their feet.
For $345, foodies and fashionistas can buy Booth Boots, a collaboration between Chili’s Grill & Bar and Western-style apparel company Tecovas. The cowboy boots, available in both men’s and women’s, are made with the same material of Chili’s red booths and feature chili pepper inlays and a custom chili toe bug.
For those who want an extra pop of Chili’s red, Tecovas also launched The Booth Belt, embellished with chili pepper stitching detail for $75.
“There’s no place our guests would rather enjoy a Triple Dipper or frozen margarita than a red Chili’s booth,” Jesse Johnson, Chili’s vice president of marketing, said in a press release. “We thought it would be fun to celebrate this familiar piece of the Chili’s experience by turning it into something truly unexpected for our fans. Our new friends at Tecovas have been the perfect partners in bringing this wild idea to life with their handcrafted boots now reimagined with our booth material.”
NEWS: Reese’s, Oreo to launch new products in sweet collaboration
Select Tecovas stores nationwide will serve Chili’s margaritas for a limited time Saturday, Aug. 2.
“Our collaboration with Chili’s is a celebration of our Texas roots and shared love for comfort, hospitality, and making people feel welcome,” Sam Fodrowski, Tecovas’ vice president of brand and product marketing, said in a press release. “The limited-edition Chili’s x Tecovas collection pays tribute to two American originals, pairing the design and craft of Tecovas with Chili’s iconic red booth, where so many good stories begin. It’s unexpected, fun, and crafted with the same care and attention to detail we bring to everything we do.”
