For the first time in five years, Chipotle is adding a new dip to its menu.
Starting June 17, Chipotle locations across the U.S. and Canada will offer Adobo Ranch, which is described as a “smoky, spicy” and “bold” version of ranch. The new sauce is made of adobo pepper, sour cream, and various herbs and spices.
According to Chris Brandt, president and chief brand officer at Chipotle, Gen Z has contributed to making ranch “a cultural phenomenon.”
“Our new Adobo Ranch taps into this passion, giving fans a craveworthy way to customize their Chipotle order with a completely new flavor,” said Brandt.
5-minute homemade buttermilk ranch
On the first day of its debut, Chipotle Rewards members can redeem an offer for free Adobo Ranch with a minimum purchase of $5 on their account. To qualify, customers must sign up for Rewards accounts by 11 p.m. local time on June 16.
Before Adobo Ranch, Chipotle’s last dip offering was Queso Blanco, which debuted in 2020. The chain, however, has added other new menu items over the years, including the recent Chipotle Honey Chicken protein option.
