Kraft Mac & Cheese is getting adventurous this month. The brand announced two limited-time flavors on Instagram: Chili Crisp and Cinnamon Roll. The first one makes sense. The second, not so much.
What do Cinnamon Roll and Chili Crisp Mac & Cheese taste like?
- Kraft Mac & Cheese Cinnamon Roll: This one combines cinnamon spice with Kraft’s creamy, cheesy pasta. According to Parade, the brand says it has a slightly tangy bite inspired by the breakfast pastry. So, no, it isn’t just cinnamon-roll-flavored pasta. The cheese is still very much involved.
- Kraft Mac & Cheese Chili Crisp: This one adds chili crisp-inspired heat to Kraft’s usual cheesy pasta.
What are people saying about the new flavors?
Some fans weren’t sure Kraft was serious about its Instagram announcement. “It was a time change, not April Fools’ Day!” one commenter wrote. Others were ready to try them, with one declaring, “CHILI CRISP omg.”
Cinnamon Roll had a willing taste tester, too. “Everyone thought the apple pie one a year or two ago was weird, but it honestly was pretty good,” another Instagram user wrote. “I’ll give cinnamon roll a shot!”
Reddit was a little less forgiving. In a thread on r/StupidFood, one commenter wrote, “I saw this earlier on Facebook, but I thought it was a joke.” Another was less diplomatic: “Go straight to jail. Do not pass go. Do not collect $200.”
Where can you buy them?
Curious enough to try Cinnamon Roll? Walmart is your only option. According to Parade, the flavor is Walmart-exclusive, though we haven’t seen it for sale online yet. Chili Crisp has a wider release, with retailers including Meijer, Walmart, and Amazon.
We’ve also spotted Chili Crisp listings on Instacart, ShopRite, and The Fresh Grocer. The Fresh Grocer lists a 7.25-ounce box for $2.39, though prices and availability may vary by location. Both flavors are limited-time offerings, but Kraft hasn’t said how long they’ll stick around.
Prefer your mac and cheese without the cinnamon? Shop Amazon’s top-rated kitchen finds
The blue box is getting creative, but there’s nothing wrong with sticking to the usual recipe. If homemade mac and cheese is more your thing, these kitchen finds can help with the cooking and serving.