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Picture this: You’re wandering through Target for toilet paper and suddenly stumble upon a display of appliances so cute, you forget what you came for entirely (a common struggle at Target). We expect that to happen a lot, now that Haden has launched this new collaboration with Hearth & Hand with Magnolia.
Haden has over 150 years of manufacturing experience. The company started as a bicycle-making business in the late 1880s before Denis Haden created D.H. Haden Ltd. in 1958 to focus on manufacturing kettles. The brand takes inspiration from the British countryside and stunning seaside towns, with colors like Sage inspired by traditional barn window frames and Turquoise reflecting the calming hues of the Cornwall coast. Now it’s brought that quintessentially British charm to American kitchens with a Target-exclusive collection you have to see.
In this article: Haden 2-Slice Toaster Cream – Hearth & Hand with Magnolia, Haden 1.7L Electric Kettle – Hearth & Hand with Magnolia and Haden 6.3qt Air Fryer – Hearth & Hand with Magnolia
The Haden x Hearth & Hand collection is all in Cream, a soft, off-white neutral paired with warm brass accents and retro-inspired styling that feels both classic and current. The pieces are both functional and aesthetic — your morning routine is about to get a major upgrade.
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New Haden x Hearth & Hand with Magnolia
Haden 2-Slice Toaster Cream – Hearth & Hand with Magnolia
This exclusive toaster features Haden’s signature Cream color, along with adjustable browning control and self-centering slots to accommodate different bread types from thin slices to thick bagels.
Haden 4-Slice Toaster Cream – Hearth & Hand with Magnolia
The larger sibling in the Hearth & Hand collection offers four extra-wide slots, multiple browning settings, cancel/defrost functions and a removable crumb tray for easy cleanup.
Haden 1.7L Electric Kettle – Hearth & Hand with Magnolia
This electric kettle mixes metal tones and neutral colors to create a design that would be right at home in just about any kitchen. The 1.7-liter capacity offers rapid boiling and auto shut-off safety features.
Haden 6.3qt Air Fryer – Hearth & Hand with Magnolia
Bringing Haden’s British heritage styling to modern cooking convenience, this 6.3-quart air fryer is large enough to feed a family and cute enough to keep out on your counter.
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More Haden small appliances
Haden 75003 Dorset Wide-Slot Stainless Steel Body Countertop Retro 2-Slice Toaster
This sleek stainless steel toaster features a self-centering function to hold bread of different widths, with six browning settings and extra-wide slots perfect for thick toast, bagels and frozen waffles.
Haden Dorset 1.7-Liter Stainless Steel Electric Kettle
This 1.7-liter stainless steel electric tea kettle features a 360-degree base, water gauge, removable filter and auto shut-off for safety.
Haden Margate Poodle & Blonde Stainless Steel 4-Slice Toaster
This limited-edition collaboration features Poodle & Blonde’s signature Dalmatian print with pale retro pink and chrome details. The high-quality stainless steel construction includes six browning levels, removable crumb tray and cancel/defrost settings.
Haden Chelsea Coffee Machine, 10-Cup Programmable Drip Coffee Maker
This 10-cup coffee maker features a 120-minute keep-warm function, delay brew setting, adjustable strength control and programmable clock with 30-second anti-drip function, plus a washable filter.
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Haden Gooseneck 0.6L Pour-Over Cordless Digital Stainless Steel Electric Kettle
Get more precision control with this pour-over kettle’s ergonomic handle and gooseneck spout — plus it has rapid boiling capabilities and a 30-minute keep-warm function.
Prices listed reflect time and date of publication and are subject to change.
