Two food companies are calling all ketchup lovers to try a new “tomato-forward flavor” beverage.
The Kraft Heinz Company and Smoothie King have joined forces to create a tomato ketchup smoothie for customers to buy at select Smoothie King locations.
The smoothie blends “HEINZ Simply Ketchup with açaí sorbet, apple juice, strawberries and raspberries for a perfectly sweet and tangy, tomato-forward flavor,” the companies said in a press release.
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“The idea of a ketchup smoothie is provocative, and our top priority was landing a delicious tasting fruit smoothie with distinct yet well-balanced ketchup notes. The experts at Smoothie King helped make this dream a reality, and we’re absolutely thrilled with the final smoothie we created together. And like it does for any food – from burgers to fries to eggs – the slightly sweet and tangy taste of HEINZ Ketchup elevates this traditional fruit smoothie to new heights,” said Angie Madigan, vice president of elevation marketing at Kraft Heinz.
The HEINZ Tomato Ketchup Smoothie is available starting Wednesday, and is $5.70. The limited-time smoothie is available in select stores across in Georgia, Illinois, Colorado, Florida and New York.
For a full look at participating stores, people can head to Smoothie King’s website.
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