McDonald’s finally announces return date for Snack Wraps

The wait is nearly over for Snack Wrap lovers. After months of teasing, McDonald’s announced Tuesday that its cult-favorite menu offering will once again return to menus this summer.

In April, McDonald’s posted a relatively cryptic post to X announcing that Snack Wraps would return on the 14th. However, the company didn’t reveal which month — just that it would be sometime this year.

Then, on Tuesday, McDonald’s put all the speculation to bed with another simple post on X: “snack wrap 07.10.2025.”

The Big Mac was nearly called something entirely different

You might now be wondering what that cryptic post in April was all about. In a follow-up post on X, McDonald’s — or presumably, the employee tasked with managing their social account — addressed the discrepancy, writing, “I know I posted 0x.14.2025 a few weeks ago but i wanted to see if they could come back even sooner. so i asked the boss and he said OKAY LETS DO IT?!?!!”

The post also credited Snack Wrap fanatics with sparking the return of the menu item thanks to their social media comments, petitions, and drive-thru questions.

“Thanks to you, the Snack Wrap will be back,” Tuesday’s post read.

It’s possible Popeyes may also have played a part.

On Monday, Popeyes debuted three varieties of its new Chicken Wraps, which are currently available at participating Popeyes locations nationwide. But before Monday’s announcement, the chain made an apparent dig at McDonald’s on Friday.

In an X post, the people behind the Popeyes account appeared to troll McDonald’s for only providing a vague timeframe for the return of their wraps. They shared the subtle April post from McDonald’s with the caption “chicken wraps 0x.02.2025.”

Then on Monday, McDonald’s simply told fans to “stay tuned” to the McDonald’s social media channels for more information.

It’s unclear whether Popeyes forced the hand withholding Snack Wraps from McDonald’s menus. In any case, it’s safe to say you need not wait much longer to get your hands on the wraps.

It’s been several years since Snack Wraps were available in the U.S. The wraps — variations of which can still be found internationally — contained chicken, lettuce, and cheese all wrapped in a warm tortilla. They launched in 2006 and were later followed by an Angus offering. The latter was dropped in 2013 as McDonald’s made menu changes. And the original Snack Wrap was removed in 2016 in part over complaints that it took too long to make, Business Insider reported.

Some individual franchises held onto the Snack Wraps for several more years. But in 2020, the offerings were removed from all U.S. McDonald’s restaurants. In the years since, there have been petitions, social media campaigns, and even failed attempts to use celebrity endorsements of the Snack Wraps as leverage to bring them back.

Subtle but significant changes coming to In-N-Out’s menu

McDonald’s did tease a new iteration of the Snack Wraps in 2023, announcing that it would expand its chicken meals to meet consumers’ demands. That included expanding the McCrispy “to nearly all markets across the world by the end of 2025 and expand McCrispy into wraps and tenders.”

In December, Joe Erlinger, U.S. president for McDonald’s, confirmed that Snack Wraps would return in 2025. At the time, he said the discontinued items had gained somewhat of a “cult-following.”

Then in February, McDonald’s president and CEO Chris Kempczinski acknowledged the “incredible energy for the return of Snack Wraps in the U.S.” but didn’t share much else.

In the meantime, McDonald’s has rolled out McCrispy Strips — breaded tenders made with all-white-meat chicken — to on menus nationwide.

Like the Snack Wraps, international McDonald’s restaurants already have chicken strips. In Malta, for example, they’re described as “a succulent chicken breast, rolled into a crispy batter and fried to golden perfection, together with a sauce of your choice.”

SavorNation’s Michael Bartiromo contributed to this report.