During the Big Game, fans can jump into the PEPSI® Taste Wins Super Bowl Instant Win Game, a social‑driven giveaway that rewards participants in real time.
To enter, viewers simply need to post on X during the broadcast using @Pepsi, #PepsiTasteWins, and #PepsiEntry. Each qualifying post becomes a chance to score one of several cash prizes awarded throughout the night.
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Prizes include $1,000, $5,000, and a grand prize of $25,000 across four timed entry windows—for a total of $100,000 in cash awarded. For fans looking to add a little extra thrill to their game‑day experience, a single post could turn into a major payday!
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