One of the country’s most famous restaurant chains just got a rebrand for the first time in almost five decades.
Cracker Barrel introduced a new logo on Tuesday as part of its “All the More” campaign, which is designed to enhance aesthetics in restaurants. As part of the campaign, Cracker Barrel has also decluttered the walls and improved the lighting in its dining rooms, the company says.
“We believe in the goodness of country hospitality, a spirit that has always defined us,” Sarah Moore, chief marketing officer of Cracker Barrel, said in a news release. “Our story hasn’t changed. Our values haven’t changed. With ‘All the More,’ we’re honoring our legacy while bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests this fall.”
What do the stars on a Cracker Barrel server’s apron mean?
The rebrand comes after the chain had received some negative feedback from its previous redesigns, which included a more dark and rustic aesthetic, as opposed to the modern farmhouse aesthetic.
In addition to the new logo and restaurant redesigns, the chain said it will offer new and returning food items for breakfast, lunch and dinner.
Cracker Barrel also announced that all U.S. customers can redeem a complimentary classic side with any purchase Saturday and Sunday.
