You can order the ‘Bearista’ online starting today if you’re a Starbucks Rewards member
The bear is back — only this time, it’s serving up summer cold brew ahead of kickoff. Starbucks is bringing back its Bearista Cup with a soccer-inspired design, just in time for the FIFA World Cup.
The new version is similar to the one that caused a frenzy during the holiday season — a clear, bear-shaped cup — only this time, it’s topped with a soccer-themed hat, a green-and-white striped straw and a tiny scarf to show its pride in the home team.
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And there’s an important catch: The soccer-themed Bearista Cup is available at participating Starbucks locations in Canada, Latin America and the Asian Pacific region, but in the U.S., you can only order it online from the Starbucks Shop, beginning June 11, and you have to be a Starbucks Rewards Reserve tier member to access it. The Starbucks Rewards program is free to sign up for through Starbucks’ website or app, and members earn stars on eligible purchases to move through Green, Gold and Reserve levels. Current members can check their level in the Starbucks app.
Dropping the new Bearista online for members only probably wasn’t an accident. The last Bearista Cup, released during the 2025 holiday season, turned into a full-blown frenzy. It sold out almost immediately at many locations, prompting fights between customers (and sometimes Starbucks staff members). It was also resold online for much higher prices than its $29.99 retail value.
The new Bearista isn’t the only soccer tie-in at Starbucks today. On June 11, customers who order any size beverage at participating Starbucks coffeehouses in the U.S. can get a free, limited-edition U.S. cup sleeve, while supplies last. That includes both coffee and brewed tea.
The reusable sleeve is inspired by a soccer captain’s armband and comes in red, white and blue. It’s part of a larger global promotion; Starbucks is celebrating the “global game” in more than 30 markets with fan gatherings and giveaways, including themed cup sleeves for other teams available in England, Scotland and more.
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